Barilla

Merchandising & Brand Event

To support the internal sector managers of the Barilla group throughout the year in their merchandising and brand promotion activities for the brands Barilla and Harrys. The intervention of various merchandisers at the POS to meet the various needs: filling actions, anti-breakage actions, re-implantations, installation of displays and promotional operations, boxes, etc. Alongside the merchandising activities, brand events where also conducted in the heart of Paris with a Barilla foodtruck incentivising customers to discover the origins of the Pesto Genovese. The presence of a gardener to give advice on the choice of a good pesto and distribute sprigs of basil to visitors, provoking an unique olfactory and sensory experience.