BIRKENSTOCK
Visual Merchandising
Our German partners successfully provided Birkenstock, the esteemed footwear brand, with exceptional Retail Marketing & Visual Merchandising services. The comprehensive approach covered creative conception of captivating POS equipment and decorations, efficient prototyping and production of materials, seamless coordination of up to 40 skilled merchandisers, strategic planning of shop visits across Germany, Austria, and Switzerland, and insightful qualitative and quantitative reporting. As a result, Birkenstock enjoyed heightened brand visibility, increased sales, and a strengthened position in the competitive D-A-CH market.
FOCUS
- Visual Merchandising
- POS Material and Decoration
- Recruiting and Coordination of Merchandisers
- Business Analyses & dashboards
- Cross-country Reporting Solutions
