Our French partners executed a captivating roadshow in shopping malls, featuring a premium cocktail bar concept inspired by Bombay Bramble's creative universe and elegance. The roadshow offered a personalized Bombay space where consumers could taste the Bombay Bramble product, immersing them in a unique and unforgettable sensory experience. A skilled bartender was present to serve specially crafted cocktails for the event. Additionally, an olfactory experience enhanced the taste of Bombay Bramble gin. The roadshow also included a purchase mechanism with Brand Representatives to drive foot traffic to stores, generating a successful and engaging brand promotion.
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