Adidas has partnered up with the ESI to realise Visual Merchandising and brand strategies with a centralised approach. Since August 2020, Visual Merchandising teams in 23 countries have been onboarded and are now dedicated to the optimization of adidas point of sales all over Europe. In each market, our Merchandisers take care of mannequin stylings, campaign updates, product placement and compliance reports. Both – on a regional and centralized level – ESI provides crucial Business Analyses, efficient Budget Management and target tracking in order to provide adidas with cross-country insights and to guarantee top level quality standards. Our central Key Account Management constantly strives to identify and achieve new efficiencies and process optimizations to help adidas grow and reach their goals.
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