We propose the establishment of a national BBQ expert pool for promotional activities in Germany. This includes creating the appearance of the promotion activities, production of the necessary equipment, and a national casting and training of BBQ talents.
The training, planning, and implementation of the promotional activities took place in specialized shops and DIY stores, the staff was equipped with barbecue products and accessories to assist in the demonstrations.
The central ESI reporting system was established to keep Weber Stephen informed of the progress and success of the promotional activities.
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