We supported the launch of the 4th generation of Samsung's Galaxy Z Flip and Galaxy Z Fold smartphones in France, by putting them in the hands of GenZ and Millennials of Paris and creating long-lasting consumer experiences.
Innovative and experiential touchpoints were created to activation and engage Millennials and GenZ at the Citadium flagship store inviting to take pictures in creative and appealing settings and participate in a contest to win one of the new products.
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